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Channel: Communication – Smart Insights
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Do you talk to your customers or talk to your customer?

Creating more relevant personalised communications Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining...

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The secret to a stronger customer communication strategy? Customize it by...

Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation...

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4Cs marketing model: Two models with the same acronym

Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers...

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Our recommended tools to strengthen your brand development strategy

If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do?...

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